Marketing scales in essentials of marketing research putting research into practice by kenneth e clow karen e james pub date 2014 access date april 8 2019 publishing company sage publications inc city thousand oaks print isbn 9781412991308 online isbn 9781483384726 doi https dxdoiorg 104135 9781483384726 print pages 284 321. Essentials of marketing research putting research into practice english edition ebook clow kenneth e james karen e amazonde kindle shop zum hauptinhalt wechseln de. Essentials of marketing research putting research into practice an exciting new practical guide by kenneth e clow and karen e james offers a hands on applied approach to developing the. Essentials of marketing research putting research into practice an exciting new practical guide by kenneth e clow and karen e james offers a hands on applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results each chapter opens by describing an actual research study related to the chapter content with rich examples of contemporary research practices skillfully drawn from interviews with