Handbook of marketing decision models international series in operations research management science 254 2nd ed 2017 edition by berend wierenga editor ralf van der lans editor 50 out of 5 stars 1 rating isbn 13 978 3319569390 isbn 10 3319569392. Handbook of marketing decision models international series in operations research management science by berend wierenga 2008 springer edition. Handbook of marketing decision models international series in operations research management science by berend wierenga unknown edition. His main research areas are marketing models managerial decision making in marketing and marketing management support systems he published widely on these topics in journals such as international journal of research in marketing journal of marketing journal of marketing research management science marketing science and many. This handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing compared to the previous edition thirteen chapters are entirely new while the remaining chapters represent complete updates and extensions of the previous edition this new edition of the handbook has chapters on models for substantive marketing problems such as customer relationship management customer loyalty management website design